The Heineken Experience is a museum located in the old Heineken brewery, in the heart of Amsterdam.
Full of exhibitions and interactive activities, learning the process of distillation and how to throw a good beer directly from the barrel.
Do not wait for queues in your visit to the Heineken Factory and get quick access by buying the ticket on our website.
The beginning of the Heineken factory in 1873, was thanks to the businessman Gerard Heineken, who bought the land where the museum is currently, and built the brewer there, improving his recipe to make it the first "premium" lager beer in the city from Holland. The Hheineken beer has expanded worldwide in up to 192 countries.
Previously they produced beer in vertical barrels and over the years improved their formula, one of these improvements was to ferment it in horizontal tanks that created the perfect pressure for its yeast, this provides a more balanced and intense flavour.
If you have planned a trip soon to Amsterdam, you can not miss the Heineken Experience museum. Get your ticket on our website and you can save the queue time that usually forms at the door.
The museum opens every day:
From the opening hour, there will be visits every 15 minutes.
The museum will be closed on January 1, April 30, December 25 and 26.
To validate your ticket, you must go to the queue of advance sales tickets and show your ticket in print or from your smartphone.
When buying the ticket, you must choose a time of visit, remember to arrive 15 minutes before your chosen time.
Reserve your ticket, if possible, 48 hours in advance.
If you wish there you can buy the audio guide, but we recommend the free Heineken Experience app to access videos and audio tours, available in different languages.
Cancellation of this entry will not be possible.
Admission is free for children up to 11 years old. Children under 18 must enter in the company of an adult and, obviously, do not include free beers.
Visit Heineken Museum.
The transport par excellence in Amsterdam is the bicycle and being in the centre you can go walking, but you can also get there by tram.
The address is Stadhouderskade 78, 1072 AE Amsterdam.
You can access the museum in a wheelchair, but also in case you need it, there you can rent wheelchairs and at the end of the visit they will reimburse you the money.
On your arrival at the factory you will be given a green bracelet with three chips, two green and one white; at the end of the visit you can exchange the two green chips for two pints of beer served there and the white for a gift, to pick it up you must go to the branch.
With more than 3,000 square meters, inside the Heineken Experience museum you can visit and participate in interactive activities and exhibitions with its motto "see, hear, smell, taste and enjoy".
To start your visit, you will be surprised about its ingredients. During the tour they provide information and curiosities about the history of the factory. There you can see the huge traditional copper barrels that they keep for making beer.
They show you the process of distilling the beer or how to throw a good beer on tap. Very original exhibitions, such as knowing what it feels like to be a beer through a 4D experience. Games, interactive panels, multimedia resources and much more fun.
We hope you enjoy your visit to the city of Amsterdam and have a great time at the Heineken Experience!
(Netherlands Antilles) 18/02/2020